The Anatomy of a Well Optimized Multi-Family Home Local Listing

apartment-building-1082094_1920.jpgIt’s no secret that every multi-family home has to have quality local seo. The constant task of creating and updating local listings through ownership and acquisitions is just a part of ensuring that your property gets found by renters searching the web.

But how can you make the most of each local listing? By fully optimizing all of the sections we touch on below, you’ll get the most results for the time you spend marketing each property and see more leads in the process.

Name, Address, Phone Number

Name, address, and phone number, or NAP, are the core pieces of information that must be a part of every local SEO listing. Without them, there’s not much point in optimizing listings in the first place!

As simple as it sounds, these items often become inaccurate when a property changes hands, so make sure that every multi-family home your company acquires gets updated.



While it’s not a part of the NAP acronym, listing your website is crucial for getting searchers to learn more about your multi-family home and get interested enough to contact you about vacancies or a tour. If a local listing allows a space for including your website URL, always list it.


Most local listings encourage users to upload photos of the location, but this is often a sadly neglected aspect of local SEO.

Images are your chance to show off how beautiful your units are and how fun it is to live in your community. They also lend credibility to your listing by showing potential renters that the property is well-maintained and that the management is involved. Simply put, if you have photos, upload as many as you can.



Choosing the categories that your multi-family home fits into will allow more people to find your property when they search by category. Ensuring that the most accurate categories are chosen also means that only the searchers most interested in what you have to offer will find your listing.

Whenever you’re creating or updating a listing, check to see that you’ve chosen as many categories as you can and that they all accurately describe your property.


Other Related Business Information

Remember, if you truly want your local listings to be well optimized, include as much information as possible. Each website will offer you different options, but we encourage you to include the following pieces of information if you can:

  • Alternate phone numbers
  • Fax numbers
  • Hours of operation
  • Links to other sites (aside from the main URL of your property)
  • Payment methods
  • Email address
  • Description

To get the most out of local seo, make sure to repeat this process for your property at least on major sites like Google+, Facebook, Yelp, Yellow Pages, and Bing in addition to smaller niche sites. While that might sound like a high volume of work that will take time, keep in mind that optimizing listings has high ROI. Investing some effort now will help more leads come to you through local listings that display accurate information about your business that while adding interest to your multi-family home and credibility to your property management.