Vlad M.

When it comes to training your team to take inbound calls, there are a few important things to make sure you address. The essential pieces to cover are the two main building blocks of excellent customer service: knowledge of the business and/or products and adequate customer service training. Teach the Importance of the Customer Experience …

What do blog posts, ebooks, signs, brochures, and website pages all have in common? While there’s probably a few answers to this question, the most obvious is that they all require words.  Copy is at the heart of nearly every aspect of your marketing. Communicating through the written word is a clear necessity. But unfortunately, creating compelling …

Finding ways to increase your marketing efforts past your local search optimization can seem impossible. The good news is, marketing has existed long before local SEO, so there are plenty of options out there for ways to gain some additional attention in your local market. By following these tips, bringing in more leads to your …

Social media is an important part of the buyer’s journey in this day and age. This change has created the need for a new position in the marketing department: the social media strategist. While the position may seem simple and self explanatory, it’s important that they are doing certain things to ensure that they are …

When it comes to your multi-family housing unit, social media can feel like a low priority, or an overwhelming aspect of your marketing that you simply don’t have the time to deal with. All too often multi-family complexes start a Facebook page or Twitter, to simply give up on it in a few months and allow …

Sometimes finding ways to market your small business can be a bit hard. Being in the right place at the right time is one of the best ways to bring attention to your business. If you’re a local small business, one of the best marketing opportunities would be to get involved in community events. As …