Vlad M.

With the rise of digital media, the role of the chief marketing officer has evolved and changed to encompass a wider array of roles and responsibilities. The marketing landscape has changed in leaps and bounds since the first Chief Marketing Officers appeared on the business scene.  But before we delve into what has changed and how it …

Did you know that your marketing team has one job, and one job only? A lot of executives and people who have hired an outside marketing team, are often surprised by the answer to this question.  And no, the answer isn’t to generate more leads or make more sales. The answer is this: to make …

Inbound calls are an important component of any marketing strategy. And while you should be promoting inbound phone calls on your website and through other digital means, it is just as important to carefully consider what happens once a lead makes that call.  While training your team to handle inbound calls correctly is important, you …

With the hold that the digital world has over the buying and selling process, even if you’re a brick and mortar business you can no longer ignore the need for local SEO. However, knowing how or where to start when optimizing your online marketing can be a bit difficult. Start with these foolproof digital marketing …

More than ever, renters are searching for their next apartment home online. This means that your website needs to be optimized and ready to capture the interest and information of website visitors. While half the battle is simply optimizing your website to be found online, it is important to remember that optimization should go beyond basic SEO. …

Local search is a powerful piece of your digital marketing strategy for your local business. More and more consumers are beginning their search for local products or services by searching online. And the stats show exactly why this is a smart move:  97% of consumers use internet when researching local products and/or services. 59% of mobile …