Building a Sales Culture that Gets Results

It goes without saying that revenue is what keeps a business driving forward, and the people that bring in that revenue are essential for success. But in some companies, the sales people that do the feared task of prospecting and face rejection on a daily basis aren’t getting the results that your leadership hoped for. Or maybe they’re meeting goal and nothing more. Either case contributes to slowing momentum alarmingly quickly. … [Read more...]

Attracting Eyeballs to Your Website with Visual Content [Infographic]

If you've spent any time looking through the recent digital marketing hot topics, you're definitely aware of a strong movement towards more, and improved, visual content. But most of these studies, blog posts, articles, and so forth have focused on using visual content in marketing strategies to improve the visual appeal, or even more specifically, using visual content in your social media marketing to improve engagement. … [Read more...]

How to Train Your Sales Team for Social Selling

As buyer's habits continue to change and shift due to overwhelming amounts of information and research tools available at their fingertips, sales departments are having to evolve in order to keep up. While many marketing departments have embraced with open arms the inbound marketing methodology, few sales teams are adjusting their sales strategies to match.  … [Read more...]

How to Do a Digital Marketing SWOT Analysis

If you’re in the business world, you’ve probably heard the term “SWOT analysis” before. It’s an acronym that stands for strengths, weaknesses, opportunities, and threats that’s used to consider all aspects of anything as large as an entire business to as small as a specific campaign. … [Read more...]

How to Save Time in the Selling Process

If there’s one thing every sales department wants to do, it’s saving time in the selling process so that they can close more deals and grow revenue. But for sales executives that are already busy beyond belief, defining how to do that is an unclear process that they don’t have time to figure out and implement. … [Read more...]

What is Dynamic Number Insertion and Why Should You Consider It?

With so many ways to leverage technology to improve your company's marketing, it can be overwhelming to determine where exactly you should be investing your marketing dollars for the biggest benefit to your company. But one important way to not just gain insight into your digital marketing efforts, but to discover what activities generate the most inbound call results is Dynamic Number Insertion. … [Read more...]

In-House Vs. Outsourced Marketing: Which Drives Organizational Growth?

It’s a tough dilemma for anyone in charge of marketing for their business: do you go with an in-house team or an outsourced agency for organizational growth? With potential leads for your business on the line and so many factors to consider, there’s no clear place to start thinking about which direction to go in. … [Read more...]

7 Ways to Optimize Your Website to Promote Inbound Phone Calls

Your website has the potential for being one of your most powerful lead generation machines. In the digital marketing world, specifically the inbound marketing segment, we often focus on generating more form fills and downloads to capture leads information. And while this is a useful and powerful methods, it means that we sometimes overlook another powerful conversion: the inbound phone call. … [Read more...]

5 Common Marketing Problems and How to Fix Them

As your business continues to expand and grow, it is important that the marketing department keeps up. And unfortunately, there are several marketing problems that might hold your team back from doing the very best that they can do. It is important to recognize these problems and address them before it gets out of hand. … [Read more...]

Marketing Industry Trends You Need to Know in 2016

The marketing space changes so much and so often, it’s almost like it’s in continual upheaval. As consumers and technology evolve at such a rapid pace, keeping up with all the latest developments can almost become a job unto itself. … [Read more...]