Digital Marketing and Website Design | BizTraffic - Drive, Capture, Convert
Drive | Capture | Convert
If you’ve spent any time in the digital marketing world, you’ve heard about the power of content creation and “quality content.” But, like so many industry terms, you’ve probably heard that phrase so much it has become nearly meaningless. (In fact, we ourselves are guilty of using this term probably a bit too much.) So what exactly …
If you search Google for “click here,” you’ll get more than 1.7 billion results. That doesn’t include any image buttons that don’t have the phrase in the alt tag, mobile variants like “tap here”, or uses of the term in other languages. “Click here” is a form of a Call To Action, or CTA. As …
Here’s one of the most important things I’ve learned since I switched careers from journalist to website designer: Your website homepage shouldn’t really be about your business. That certainly seems counterintuitive, doesn’t it? It’s also an incomplete thought. Let me put it a better way: Your website homepage should be about your customer and how …
There are some website developers who would say hotlinking images without permission is stealing. Hotlinking, for the uninitiated, is the practice of embedding images on your website by using image file URLs from other websites. It might seem innocent enough. You just want to use a photo or illustration in your website that you found …
In our previous post, we discussed the common oversight many websites make when it comes to image copyright. Here’s some good news: you can get high-quality, unrestricted-use photographs and other images for your website, and you don’t have to spend a dime. Before you get started, make sure you review our tips to ensure any …
Earlier this year, a client contacted us with a simple request: could we permanently remove a few images from their website? The images in question were inoffensive enough, showing a public figure in various capacities. They had been posted some time ago by one of the client’s interns to supplement some of their content. That …