Digital Marketing Strategy

To prosper in the 21st Century, your business must have a clear and effective plan for its online presence.

That goes beyond simply having a great-looking website. Digital marketing includes a variety of outreach methods, both inbound and outbound. From regular emails and posts to advertising, taking on the many facets of marketing can be overwhelming for an organization of any size.

Our approach to digital marketing embraces a robust online presence with two primary areas of focus:

Organic Search

Complimentary to and often synonymous with Search Engine Optimization, organic search is the most valuable and sought-after asset a business can pursue. The return on investment can be very high; placing among the top organic (non-paid) results for any keyword is the #1 driver of traffic to most websites.

The most crucial element to ranking in organic search is content creation. High-quality, original content earns trust and credibility among website visitors, and in turn is rewarded by search engines such as Google.

It’s also important for your website to be a living, breathing entity. Quality content is great, but like a garden, it requires regular maintenance – watering, pulling weeds, and fertilizer. Regularly revisiting your top-performing content to keep it fresh is like watering. Constant checking for errors and broken links is the weed removal. Adding new content regularly is fertilizing and seed-planting. Doing all three will help your website grow!

Pay-Per-Click Advertising

Often known as PPC, Pay-Per-Click ads are the fastest-growing form of advertising. Properly-optimized PPC ads can generate ROI approaching 100% or more, with excellent conversion rates across the board.

Creating ads that lead to great landing pages is one of the best ways to increase sales while staying within a budget. Advertisers have access to a wealth of information when they run PPC campaigns, and can make adjustments based on real-time data.