What’s New in B2B Marketing?

To outsiders B2B seems like an easier sell than B2C. After all, businesses are on both sides of the table, so you should understand each other’s needs (unlike trying to figure out the fickle tastes of the nation’s consumers). The truth is, B2B marketers confront a whole different set of challenges, many of which are harder to deal with, such as more sophisticated buyers, higher stakes and a more complex sales process, which requires more knowledge. In a recent survey, a majority (70 percent) of … [Read more...]