5 Ways to Build Brand Loyalty

It’s not enough to conduct an extensive digital ad campaign to drive customers to your website. In a study conducted by comScore and UPS, customers say it takes an integrated buying experience to win brand loyalty. For example, shoppers want the freedom to purchase online and then pick up in-store, or buy online and return the item to a store. What else drives brand loyalty? In the same survey, shoppers say they expect different shipping options to choose from; 78 percent will pick the least … [Read more...]