Improving Your Customer Focus

Are you really “customer focused”? Or is that just a part of your mission statement because you thought it sounded good, but have no idea how to really implement it? While surveys show a majority of customers would pay more for a better customer experience, only 1 percent of those customers thought their current vendors were actually doing a good job. Remember, when customers choose a small business instead of a larger one, they’re usually looking for a personalized and better customer … [Read more...]

How to Create e-Newsletters

  According to recent data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list for content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers. When compiling your email marketing list, make sure you get permission from your customers to send the newsletter. If your customers opt-in, you know they want … [Read more...]