Why You Should Still Market to Baby Boomers

When forming your marketing strategy becomes all about Millennials (consumers born after Gen Xers, roughly from 1982 to 2000), you’re not necessarily doing anything wrong. Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. However, although Millennials are a population of more than 80 million, don’t forget the Baby Boomers when creating your marketing messages. While it’s true Baby Boomers are nearing or past … [Read more...]

Targeting the Hispanic Market

This year, Latinos will surpass whites as the largest racial/ethnic group in California. According to the last U.S. Census stats, the Latino share of the U.S. population, currently at 17 percent, is expected to reach 31 percent by 2060. Although the recession had a negative effect on the Hispanic birthrate, those are still hefty numbers not to be ignored—especially if your small business targets (or hopes to target) the Hispanic market. Here are some facts to help you with your marketing … [Read more...]

Marketing to Yummies — Young Urban Males

Forget those aging Baby Boomers—and let other businesses market to fickle tweens: New research points to young urban males or “Yummies” as the hot market to target. This evolving cultural set wants to look good, buy luxury goods and carry smartphones. They also have a bit of a self-esteem problem. So what makes these luxury buyers different from other luxury buyers who buy quality over brand name? It’s all about the image: Yummies are spending big bucks at an ever-increasing rate to impress … [Read more...]

Marketing to Millennials: How to Sell to Gen Y

If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers. They are projected to have more spending power than any other generation as well—$200 billion annually by 2017, and $10 trillion in their lifetime. Here are three ways to reach this powerful market: 1. … [Read more...]

Marketing to Seniors

Not only are there currently more Americans over age 65 than at any other time in U.S. history, but seniors ages 85 and older are the fastest-growing segment of the population. Learning what turns seniors into consumers for your business could open up a new market for you. Just as you would never use the same marketing tactics to reach newly married couples as couples who have been married for 20 years, marketing to seniors means understanding they have different needs and wants than younger … [Read more...]