Which social media network drives the most sales? If only it were that easy to figure out. In recent research from Shopify, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed 85 percent of all orders from social media. When it came to average order value, however, the leader was Polyvore, a Pinterest-type visual social media platform. The average Polyvore-driven order had a value of $66.75, with Instagram a close second, at $65 per order, and Pinterest … [Read more...]
The Eyes Have It: Visual Social Media Use Soars
December 12, 2013 by
If you’re not active on visual social media platforms, you could be missing out on a hot marketing opportunity. A recent Pewinternet.org survey found that more and more adult Internet users are posting photos and videos online compared to a year ago. But which sites are right for your business? Here’s what you should know about the top three: Pinterest: Did you know that 80 percent of Pinterest pins are repins? That puts the odds of your business pins getting shared in your favor. Need more … [Read more...]
