Blog Headlines That Work

While small businesses with blogs generate 126 percent more leads than those without, getting your blogs ranked high in search engines is not an easy task. You need to figure out how to word your headlines the way people search. Google Analytics and Keywords can help you know the right words to use, but your results will be even better if you can figure out some hot phrases. Here are four great phrases to use according to Social Media Today: 1. Versus. People turn to the web to help decide … [Read more...]

Use Holiday Keywords to Boost Sales

Whether it’s Black Friday or Valentine’s Day, it pays to know what keywords consumers are searching on for upcoming holidays. For example, in March check out how much the keyword “St. Patrick” spikes near that holiday. But when you’re figuring out your content marketing strategy, don’t just pay attention to the big holidays. In fact, your research could uncover some new “holidays” you never would have guessed were getting lots of search action. Did you know National Margarita Day just passed? … [Read more...]