Content Marketing Trends for 2014

Content marketing was big in 2013 and will likely get even bigger in 2014. According to the Content Marketing Institute, (CMI) 90 percent of business-to-consumer marketers surveyed said they had used content marketing in their strategies. Marketers shared content through blogs (72 percent), e-newsletters (76 percent) and online videos (72 percent). So what can we look forward to in 2014? Here’s what’s trending for 2014 according to CMI: As more businesses become aware of the importance of … [Read more...]