Why Content Is King (And What You Should Be Doing About It)

Content is king. We've heard this over and over again in articles like Forbes 2013 post and, honestly, long before that. 2014 has definitely not slowed down the content train, and I don't see it stopping anytime in the future. Especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and interesting content so that they can actually be found on a Google search. But is Google the only reason we … [Read more...]

The 4 Things Jane Austen Can Teach Us About Content Writing

Content writing is about storytelling in a way that is relevant and interesting to your audience. It needs to speak to the culture in which you are operating in, and it needs to represent your company and the values that you have. Content is how your audience connects with your company on a personal level. By providing content for your customers, or potential customers, you are allowing them to get to know your company and what it is you value. Storytelling is an ancient art. So this idea of … [Read more...]