Why Content Is King (And What You Should Be Doing About It)

Content is king. We've heard this over and over again in articles like Forbes 2013 post and, honestly, long before that. 2014 has definitely not slowed down the content train, and I don't see it stopping anytime in the future. Especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and interesting content so that they can actually be found on a Google search. But is Google the only reason we … [Read more...]

When to Use PPC Ads

Organic search or pay-per-click (PPC) marketing? That may be the question, but the answer is really a bit of both. Small businesses receive the best benefit from their online marketing strategies by combining the power of both methods to get the desired ranking. Organic search paired with PPC ads gets more eyes, more clicks and more leads. And, although organic search results get 10 times the click-through rate of paid ads, according to the State of Paid Search report by Hanapin Marketing, paid … [Read more...]