small business advertising Archives - Digital Marketing and Website Design

Why Content Is King (And What You Should Be Doing About It)

July 18, 2014 by Vlad M.

Content is king. We’ve heard this over and over again. 2014 has definitely not slowed down the content train, and I don’t see it stopping anytime in the future, especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and …

Advertising ideas on a bulletin board | BizTraffic

When to Use PPC Ads

March 13, 2014 by Vlad M.

Organic search, or pay-per-click (PPC) marketing? That may be the question, but the answer is really a bit of both. Small businesses receive the best benefit from their online marketing strategies by combining the power of both methods to get the desired ranking. Organic search paired with PPC ads gets more eyes, more clicks and …