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small business marketing

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Determining ROI: Are promoted tweets worth the cost?

October 27, 2014 by Vlad M.

Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association. But if you’re on a limited marketing budget the big question to answer is whether stretching your reach …

Read moreDetermining ROI: Are promoted tweets worth the cost?
Data on a computer monitor screen | BizTraffic

How to Use Big Data in Your Marketing

May 7, 2014 by Vlad M.

By 2015, companies will spend nearly $17 billion on big data technologies. Are you wondering if big data has any place in your small business—or are you not quite sure what big data actually is? Big data is about collecting, analyzing and utilizing business and consumer information to better target your market and increase sales. Fortunately, …

Read moreHow to Use Big Data in Your Marketing
Email

Secrets of Writing Effective Email Subject Lines

April 16, 2014 by Vlad M.

If you believe you’ve mastered the craft of writing SEO-rich headlines, congratulations are in order. But if you’re trying to write email subject lines that get your emails opened, that’s another animal. Unlike SEO, you’re not trying to get to the top of any rankings, but you still want to be engaging and personal. Here …

Read moreSecrets of Writing Effective Email Subject Lines
Online shopping | BizTraffic

How to Profit from a Buy Local Campaign

January 9, 2014 by Vlad M.

Buying local is, once again, a prominent theme in the 2014 Culinary Forecast from the National Restaurant Association. And with Small Business Saturday celebrating its 4th successful “Shop Small” campaign (consumers who were aware of Small Business Saturday spent $5.7 billion with independent merchants on the Saturday after Thanksgiving in 2013), shopping locally is a …

Read moreHow to Profit from a Buy Local Campaign
Young women with phones | BizTraffic

Marketing to Millennials: How to Sell to Gen Y

December 31, 2013 by Vlad M.

If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers. They are projected to have more …

Read moreMarketing to Millennials: How to Sell to Gen Y
Man next to OPEN sign at a small business | BizTraffic

Tips for a Profitable Small Business Saturday

November 15, 2013 by Vlad M.

Finally there’s a day to celebrate you, the small business owner. Actually, Small Business Saturday has been around since 2010. Started by American Express and falling on the Saturday after Thanksgiving every year, the day was created to drive awareness of and customers to small businesses. The day’s purpose is to remind consumers to “Shop …

Read moreTips for a Profitable Small Business Saturday
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