On October 17, 2014 Snapchat made the announcement: advertising was coming to Snapchat. Snapchat has been rapidly growing and changing to keep the attention of its audience. It was only a day or two later that the first Snapchat ad was seen by Snapchat users. And while it is not a regular thing as of yet, over the next few weeks we will begin to see it take off. For businesses, this is another platform that allows them to reach and engage customers. And it is definitely very different from … [Read more...]
A Look at Instagram Advertising
July 25, 2014 by
Scrolling through my Instagram feed a few days ago, my eyes were suddenly caught by a strange, and unexpected image: a defective sesame seed bun, held in the hand of, I assumed, one of my friends that I follow. On closer inspection my eyebrows went up to see that the top of the post said McDonalds and on the right hand side was the word: Sponsored. While my first reaction was a bit of confusion and annoyance that Instagram thought I wanted to see this sponsored post, these ads on social media … [Read more...]
What’s New in B2B Marketing?
May 28, 2014 by
To outsiders B2B seems like an easier sell than B2C. After all, businesses are on both sides of the table, so you should understand each other’s needs (unlike trying to figure out the fickle tastes of the nation’s consumers). The truth is, B2B marketers confront a whole different set of challenges, many of which are harder to deal with, such as more sophisticated buyers, higher stakes and a more complex sales process, which requires more knowledge. In a recent survey, a majority (70 percent) of … [Read more...]
