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Young urban males

Young men in a bar | BizTraffic

Marketing to ‘Yummies’ — Young Urban Males

July 31, 2014 by Vlad M.

Forget those aging Baby Boomers—and let other businesses market to fickle tweens: New research points to young urban males or “Yummies” as the hot market to target. This evolving cultural set wants to look good, buy luxury goods and carry smartphones. They also have a bit of a self-esteem problem. So what makes these luxury …

Read moreMarketing to ‘Yummies’ — Young Urban Males
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