Vlad M.

Marketing requires a set of skills and a vision of a company as a whole that is unique from other individual departments within a company. There are many valuable skills that can be learned from the marketing team and applied to all other divisions and aspects of your business.  Knowing what you should be getting out …

Whether you just joined a new company, received a promotion, or it’s simply that time of year, performing a marketing department audit can be a daunting (although necessary) task. Too many companies waste time, effort, and marketing dollars on the wrong strategies. Performing a full marketing department audit at least once a year aligns and adjusts your team, strategies, …

Beneath all the daily operations that your company engages in-from marketing, customer service, and even providing deliverables-is revenue. And if you want your business to grow, the first step is growing revenue. While the obvious answer is to generate more income, there’s much more to it than that. Below I’ve listed tactics that will either make …

Have you ever been asked the dreaded question: Can you prove your marketing return on investment? Unfortunately, this question often results in a deer in the headlights look. To avoid this moment of panic (and to keep your eyeballs firmly inside your head where they belong), here are 2 of the best ways to break …

When you’re shopping for a marketing agency, the process can be overwhelming on top of all your other work, and just plain confusing. It’s hard to know who will best fulfill your needs, fit with your internal team, and bring you meaningful results. In short, only a down-to-Earth approach to evaluating an outsourced agency’s marketing …

It goes without saying that revenue is what keeps a business driving forward, and the people that bring in that revenue are essential for success. But in some companies, the sales people that do the feared task of prospecting and face rejection on a daily basis aren’t getting the results that your leadership hoped for. …