Vlad M.

As buyer’s habits continue to change and shift due to overwhelming amounts of information and research tools available at their fingertips, sales departments are having to evolve in order to keep up. While many marketing departments have embraced with open arms the inbound marketing methodology, few sales teams are adjusting their sales strategies to match. And this can …

If you’re in the business world, you’ve probably heard the term “SWOT analysis” before. It’s an acronym that stands for strengths, weaknesses, opportunities, and threats that’s used to consider all aspects of anything as large as an entire business to as small as a specific campaign. Whether you’re thinking about expanding your current digital efforts …

If there’s one thing every sales department wants to do, it’s saving time in the selling process so that they can close more deals and grow revenue. But for sales executives that are already busy beyond belief, defining how to do that is an unclear process that they don’t have time to figure out and …

If you know anything about local listings, you know that the most important information your listings include is name, address, and phone number, otherwise known as NAP. In fact, mismatched NAP is considered as the 3rd largest negative search engine ranking factor for Google.  This means that complete accuracy when it comes to your business’s …

It’s a tough dilemma for anyone in charge of marketing for their business: do you go with an in-house team or an outsourced agency for organizational growth? With potential leads for your business on the line and so many factors to consider, there’s no clear place to start thinking about which direction to go in. …

Your website has the potential for being one of your most powerful lead generation machines. In the digital marketing world, specifically the inbound marketing segment, we often focus on generating more form fills and downloads to capture leads information. And while this is a useful and powerful methods, it means that we sometimes overlook another powerful conversion: the inbound …