BizBlog

Once upon a time, every social media message was crafted and sent in real time. Blanket email blasts cluttered the inboxes of decision makers everywhere. And scheduling a blog post to publish was a foreign idea. But now, we have helpful tools to complete all of these tasks for us, often in a much more …

A picture is worth a thousand words, or so the saying goes. Visual content has long been a powerful factor in any digital marketing strategy. The right images have the potential to catch the eye of your customers, and really elevate your marketing to the next level. And with Google My Business, highlighting images that set …

Although content has been an important and growing part of any marketing strategy for years, it is often still overlooked, especially when it comes to sales. The relationship between sales and marketing has long been a complex, and often troubled, one. But in the search for alignment between these two departments, content (and inbound marketing!) …

Marketing requires a set of skills and a vision of a company as a whole that is unique from other individual departments within a company. There are many valuable skills that can be learned from the marketing team and applied to all other divisions and aspects of your business.  Knowing what you should be getting out …

Whether you just joined a new company, received a promotion, or it’s simply that time of year, performing a marketing department audit can be a daunting (although necessary) task. Too many companies waste time, effort, and marketing dollars on the wrong strategies. Performing a full marketing department audit at least once a year aligns and adjusts your team, strategies, …