Warren Buffett said it best: “It takes 20 years to build a reputation and five minutes to ruin it.”
Reviews, ratings, and information listings are crucial factors in a customer’s decision-making process. By managing your company’s reputation effectively, you’re allowing your customers to see you at your best, on the websites they trust and rely on for accurate information.
What they find will likely be a deciding factor in where they take their hard-earned dollar.
Constant vigilance will enable you to establish, build, improve, and protect your business or organization’s reputation online:
Monitoring Ratings, Reviews, and Complaints
Responding to both good and bad reviews in a courteous and professional manner presents your company in a positive light. This validates the good reviews, and allows users to see that you care about the bad reviews and will do your best to resolve any unpleasant situations.
To help you manage your company’s reputation, ensure you have claimed account ownership on review sites. You should also implement methods of providing direct contact information to customers, and have strategies in place to follow up and ensure customer satisfaction.
Local Directory Listings
More than ever, consumers are using the term “near me” in search. This means it’s critical to make sure your business and its service areas are well-represented in local directories.
There are dozens of online business guides and directories, so it’s vital to keep your information up-to-date everywhere your customers, clients, and leads find you.
Optimizing your local listings has additional benefits through improved SEO, as it builds credibility and trust with search engines and users alike.