Blog Headlines That Work

While small businesses with blogs generate 126 percent more leads than those without, getting your blogs ranked high in search engines is not an easy task. You need to figure out how to word your headlines the way people search. Google Analytics and Keywords can help you know the right words to use, but your results will be even better if you can figure out some hot phrases. Here are four great phrases to use according to Social Media Today: 1. Versus. People turn to the web to help decide … [Read more...]

How To Cast Out the Serpents of Bad Blog Posts

St. Patrick is credited with having cast all of the serpents out of Ireland. According to the legend, they attacked him while he was holding a 40-day fast and he drove them into the sea. Although considered just a myth by most historians, this banishment of snakes is considered to be a symbol of St. Patrick’s banishment of pagans from Ireland. St. Patrick has the right idea: if something is getting in the way of your goals, get rid of it! This means taking a good evaluation of what aspects of … [Read more...]

Content Marketing Trends for 2014

Content marketing was big in 2013 and will likely get even bigger in 2014. According to the Content Marketing Institute, (CMI) 90 percent of business-to-consumer marketers surveyed said they had used content marketing in their strategies. Marketers shared content through blogs (72 percent), e-newsletters (76 percent) and online videos (72 percent). So what can we look forward to in 2014? Here’s what’s trending for 2014 according to CMI: As more businesses become aware of the importance of … [Read more...]