Why Content Is King (And What You Should Be Doing About It)

Content is king. We've heard this over and over again in articles like Forbes 2013 post and, honestly, long before that. 2014 has definitely not slowed down the content train, and I don't see it stopping anytime in the future. Especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and interesting content so that they can actually be found on a Google search. But is Google the only reason we … [Read more...]

Authors and Publishers: It’s Not Just For Books

Being a published author is any writer’s dream, but being a labelled an “author” or “publisher” no longer necessarily means you have a physical, printed book with your name on it. Instead, these terms can describe someone who has an online content presence. And just like with print books, serious authors only want your name and brand on the best writing (content) possible. The Differences Between Online Authors and Publishers: Google provides a markup for both authors and publishers that … [Read more...]

The 7 Musts of Quality Content

Although content marketing use among B2C marketers has risen from 86 percent last year to 90 percent this year and B2B small business marketers see content marketing as a way to level the playing field with larger businesses, less than half of those marketers have a content marketing strategy. Because content marketing costs 62 percent less than traditional marketing and generates about three times as many leads, it makes sense to study up on what constitutes quality content. Besides being rich … [Read more...]

Why Content is King of Advertising

Why Use Content Marketing? People are continually learning new ways to ignore advertisements. According to these statistics 86% of people skip TV commercials, 91% of email users have unsubscribed from a company email they had opted into previously, and 84% of 25- to 34-year-old's have clicked out of a website because of an obnoxious ad. This is where content marketing saves the day: Attracts customers: Quality content draws readers to your business. Connects with customers: … [Read more...]

Creating Content That Works

What is content marketing, and why do you need it? Content marketing is putting valuable information on your website to engage consumers, not just to sell your products or services. According to a recent Content Marketing Survey Report from Econsultancy and Outbrain, 90 percent of business owners surveyed believe this type of marketing will become more important in the next 12 months—but only 38 percent have actually implemented a content marketing strategy. In order to offer valuable … [Read more...]