Digital Marketing and Website Design | BizTraffic - Drive, Capture, Convert
Drive | Capture | Convert
In 2014, it is mind boggling how many companies still make certain online presence mistakes. You would think they’d know better by now, but they don’t. It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence. These 4 online …
There comes a point in every small business when it’s time to continue expanding your online marketing techniques. Once you’ve gotten into the habit of publishing blog posts consistently, and keeping up with the social media platforms of your choice, its time to branch out your online reach. So where do you turn? The next, …
Content is king. We’ve heard this over and over again. 2014 has definitely not slowed down the content train, and I don’t see it stopping anytime in the future, especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and …
Content writing is about storytelling in a way that is relevant and interesting to your audience. It needs to speak to the culture in which you are operating in, and it needs to represent your company and the values that you have. Content is how your audience connects with your company on a personal level. …
Google has warned about the issue of uncreative content. While this warning was directed mostly towards video sites, it is still something that can be found to be an issue elsewhere on other sites. And with Matt Cutts recent rant about guest posting, and the rise of content in 2013 and into 2014, the content …
Although content marketing use among B2C marketers has risen from 86 percent last year to 90 percent this year and B2B small business marketers see content marketing as a way to level the playing field with larger businesses, less than half of those marketers have a content marketing strategy. Because content marketing costs 62 percent less …