Ecommerce Legal Dos and Don’ts

Earning the moniker “Always-on Commerce,” and named as a key trend for 2014 by eMarketer, U.S. ecommerce sales are predicted to reach $434 billion by 2017. But building an ecommerce website without first making sure you’re following ecommerce laws could land you in hot water with the FTC and put your business in danger of lawsuits. Here are some basics dos and don’ts for your ecommerce site: Do have a Terms of Use/Terms of Sale page: This is where you make it clear who is selling the product, … [Read more...]

3 Ways to Grow Your Online Sales

With U.S. retail online sales predicted to grow to $434 billion by 2017 and 25 percent of those sales expected to come from mobile devices, things look good for a prosperous year for your ecommerce site. But customers won’t keep returning to your site without smart follow-up on your part. Here are three ways to ensure customers don’t forget you and that you continue to grow your online sales.  1. Social Media Do you ask customers to like you on all your social media sites? Show them the … [Read more...]