How To Choose a Social Media Platform For Your Business

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business. But social media really does matter, and while it may feel like social media isn’t for your business, … [Read more...]

Facebook’s Save Feature

While most everyone has been talking about Facebook's forced download of Facebook Messenger on mobile devices, Facebook has also been working on some other new features to improve their usability and create some positive publicity. The new save feature is one that allows you to save content (videos, articles, locations, movies, etc.) directly and privately through your Facebook profile. So, for all who are upset about Facebook Messenger, take a moment to find out about the new save feature … [Read more...]

Staying Positive on Social Media

“If you don’t have something nice to say, don’t say anything at all.” Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree. According to a Q1 2014 study by Converseon, 55 percent of customer interactions with leading brands on Twitter were positive and 25 percent neutral. Facebook and Google+ also fared well with most of their interactions positive or neutral. Lucky thing … [Read more...]

What Facebook’s Move to Direct Response Means for Your Business

Early this year, Facebook announced improved ways for direct response marketers to reach customers on their mobile devices and desktop computers. Facebook promised businesses easier ways to deliver targeted messages to people who have visited their websites or mobile apps, and explained how certain News Feed ads will feature enhanced call-to-action buttons. To make users happy though, Facebook recently announced a way to opt out of seeing the targeted ads or the ability to choose which ads they … [Read more...]

New Twitter Profiles: Too Much Like Facebook?

Twitter has announced that starting May 28th all of it's users will be forced to begin using the new Twitter profile update. The new Twitter profile was used by several big celebrity names before average users began making the switch on April 22, if they choose to. The new look has gotten a lot of hate because of its close resemblance to the current Facebook profile. Tweeter's Hate Facebooking The trouble with Twitter reflecting Facebook’s layout is that most Twitter users have migrated away … [Read more...]

Should You “Boost” Your Facebook Posts?

Facebook knows you want to reach its 1.26 billion users, so it’s giving you a few ways to make that happen. You can just schedule a post on your Facebook business page and hope your fans spread the news. However, you need to realize pages organically reach only about 16 percent of their fans on average. (Up your odds by posting photos, which get more reaction.) Or you can better target your message by paying for Facebook posts and ads. What’s the difference between a paid ad and a paid post? … [Read more...]