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How To Choose a Social Media Platform For Your Business

September 5, 2014 by Vlad M.

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming …

Read moreHow To Choose a Social Media Platform For Your Business
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Facebook’s Save Feature

August 22, 2014 by Vlad M.

While most everyone has been talking about Facebook’s forced download of Facebook Messenger on mobile devices, Facebook has also been working on some other new features to improve their usability and create some positive publicity. The new save feature is one that allows you to save content (videos, articles, locations, movies, etc.) directly and privately through your Facebook …

Read moreFacebook’s Save Feature
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Staying Positive on Social Media

August 20, 2014 by Vlad M.

“If you don’t have something nice to say, don’t say anything at all.” Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree. According to a Q1 2014 study by Converseon, …

Read moreStaying Positive on Social Media
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What Facebook’s Move to Direct Response Means for Your Business

July 9, 2014 by Vlad M.

Early this year, Facebook announced improved ways for direct response marketers to reach customers on their mobile devices and desktop computers. Facebook promised businesses easier ways to deliver targeted messages to people who have visited their websites or mobile apps, and explained how certain News Feed ads will feature enhanced call-to-action buttons. To make users …

Read moreWhat Facebook’s Move to Direct Response Means for Your Business
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New Twitter Profiles: Too Much Like Facebook?

May 9, 2014 by Vlad M.

Twitter has announced starting May 28th, all of its users will be forced to begin using the new Twitter profile update. The new Twitter profile was used by several big celebrity names before average users began making the switch on April 22, if they choose to. The new look has gotten a lot of hate because of …

Read moreNew Twitter Profiles: Too Much Like Facebook?
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Should You “Boost” Your Facebook Posts?

February 13, 2014 by Vlad M.

Facebook knows you want to reach its 1.26 billion users, so it’s giving you a few ways to make that happen. You can just schedule a post on your Facebook business page and hope your fans spread the news. However, you need to realize pages organically reach only about 16 percent of their fans on …

Read moreShould You “Boost” Your Facebook Posts?
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