The Role of Internet Marketing in Subscription Based Services

There once was a time when consumers were forced to walk into a physical store to make purchases. Hours were spent in stores and malls looking through products, perhaps testing a few, and eventually, purchasing them. But the internet has revolutionized the way we shop, making store shopping much less necessary. With so many products within our grasp, the excitement of shopping has faded for some consumers. We can find just about anything with a quick Google or Amazon search. So how does a … [Read more...]

Ecommerce Legal Dos and Don’ts

Earning the moniker “Always-on Commerce,” and named as a key trend for 2014 by eMarketer, U.S. ecommerce sales are predicted to reach $434 billion by 2017. But building an ecommerce website without first making sure you’re following ecommerce laws could land you in hot water with the FTC and put your business in danger of lawsuits. Here are some basics dos and don’ts for your ecommerce site: Do have a Terms of Use/Terms of Sale page: This is where you make it clear who is selling the product, … [Read more...]

3 Ways to Grow Your Online Sales

With U.S. retail online sales predicted to grow to $434 billion by 2017 and 25 percent of those sales expected to come from mobile devices, things look good for a prosperous year for your ecommerce site. But customers won’t keep returning to your site without smart follow-up on your part. Here are three ways to ensure customers don’t forget you and that you continue to grow your online sales.  1. Social Media Do you ask customers to like you on all your social media sites? Show them the … [Read more...]

Boosting Your Online Sales

Once the rush of the 2013 holiday season is over, how can you keep your online sales in overdrive? After all, U.S. online retail sales are expected to grow to $434 billion by 2017. And 25 percent of those sales are projected to come from a mobile device.  Here are three simple ways to boost your ecommerce sales : 1. Harness your SEO: SEO is not something you figure out once and then ignore. Smart SEO tactics take research, time and real effort. If you don’t have the time to dedicate to SEO, … [Read more...]