Top Social Media Marketing Trends for 2015

Since social media is always evolving and what was hot yesterday could be ice cold tomorrow, you need to be flexible and ready to adopt new technologies quickly in order to keep your business on the leading edge of social media. With so much going on right now in social media, this is the ideal time to create your social media strategy for next year. Here are three trends to keep in mind: Paid placements aren’t going away. Does buying sponsored posts, promoted tweets and other paid social … [Read more...]

Twitter As a News Source: How It Shapes Business Marketing

Social media is a very powerful tool for spreading information. It can have a role in every aspects of a person life, if one lets it. And companies struggle to truly generate information through social media that is worthy of sharing and spreading: something newsworthy. Twitter is exceptionally well suited for spreading news. But for many businesses Twitter is uncharted territory and can be hard to understand. Defining Terms Jack Dorsey, one of the co-founders of Twitter, explains in an … [Read more...]

How To Use #Hashtag Marketing for Your Business

As social media continues to be a driving force in customer relationships and even contributes to your companies overall sales, it is important to learn to use it correctly and effectively to gain the largest audience possible and to make the most of your valuable time that is dedicated to this marketing platform. If you have decided that Twitter is the social media platform your business should focus on, then it is time to understand how to use the hashtag. This is one of the most important … [Read more...]

How To Choose a Social Media Platform For Your Business

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business. But social media really does matter, and while it may feel like social media isn’t for your business, … [Read more...]

Twitter’s Analytics is Now Accessible to Everyone

Twitter has finally made analytics available to everyone! In June a few select users were given access, but now anyone who want to see their analytics can. This means that no matter who holds a Twitter account (a business, individual, or character like Voldemort, Don Draper, or Grumpy Cat) can now see a variety of wonderful data based on their tweets and followers in Twitter's analytics. The layout of this new analytics tool is highly user friendly and simply requires you login to your … [Read more...]

Facebook’s Save Feature

While most everyone has been talking about Facebook's forced download of Facebook Messenger on mobile devices, Facebook has also been working on some other new features to improve their usability and create some positive publicity. The new save feature is one that allows you to save content (videos, articles, locations, movies, etc.) directly and privately through your Facebook profile. So, for all who are upset about Facebook Messenger, take a moment to find out about the new save feature … [Read more...]

Staying Positive on Social Media

“If you don’t have something nice to say, don’t say anything at all.” Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree. According to a Q1 2014 study by Converseon, 55 percent of customer interactions with leading brands on Twitter were positive and 25 percent neutral. Facebook and Google+ also fared well with most of their interactions positive or neutral. Lucky thing … [Read more...]