New Twitter Profiles: Too Much Like Facebook?

Twitter has announced that starting May 28th all of it's users will be forced to begin using the new Twitter profile update. The new Twitter profile was used by several big celebrity names before average users began making the switch on April 22, if they choose to. The new look has gotten a lot of hate because of its close resemblance to the current Facebook profile. Tweeter's Hate Facebooking The trouble with Twitter reflecting Facebook’s layout is that most Twitter users have migrated away … [Read more...]

Why Social Media Isn’t For Your Business

Social media platforms help to drive sales for many companies, but while it is a valuable resource to communicate with customers, there is still a segment of businesses that should not even bother with social media. 1. Limited Online Presence Elsewhere In order to have a social media presence that is beneficial, you must first establish an online presence outside of social media. If you don’t have a solid website to link to your account, or if you haven’t claimed your Google local listings, … [Read more...]

Marketing to Mobile Moms

What do moms of young kids want more than anything? Solutions to their problems. These moms are time-pressed, often stressed and will spare no expense when it comes to purchasing products or services that help them get through (and make the most of) their children’s early years. Luckily, social media has been a panacea for these moms. They use the various social platforms to reach out to other moms for advice in general and for new product or services recommendations and reviews in … [Read more...]

3 Ways to Grow Your Online Sales

With U.S. retail online sales predicted to grow to $434 billion by 2017 and 25 percent of those sales expected to come from mobile devices, things look good for a prosperous year for your ecommerce site. But customers won’t keep returning to your site without smart follow-up on your part. Here are three ways to ensure customers don’t forget you and that you continue to grow your online sales.  1. Social Media Do you ask customers to like you on all your social media sites? Show them the … [Read more...]

3 Easy Ways to Build Brand Loyalty

Making your business stand out from the crowd means building and maintaining your brand right from the get-go. These days it’s not as easy as it used to be to build brand loyalty. About 40% of respondents in a recent Nielsen study say getting a better price would encourage them to switch brands. But price is not the only factor. Having products in stock and offering a satisfying shopping experience are also important to creating long-lasting customer loyalty. Brand building starts with … [Read more...]

Tips for a Profitable Small Business Saturday

Finally there’s a day to celebrate you, the small business owner. Actually, Small Business Saturday has been around since 2010. Started by American Express and falling on the Saturday after Thanksgiving every year, the day was created to drive awareness of and customers to small businesses. The day’s purpose is to remind consumers to “Shop Small” at local, independent businesses instead of in big-box stores. Even though Small Business Saturday is November 30, you still have time to make some … [Read more...]