Vlad M.

If you don’t write it down, it won’t happen. It may seem silly to spend time writing a marketing plan. The marketing landscape shifts so much, you just adjust your strategy as you go along. So there’s really no need to write down marketing objectives, right? Wrong. Studies show writing down your goals is a …

Growing your small business into a big business is no simple task. It takes dedication and a specific plan of action. With hard work and smart leadership, you can turn your vision of what your business could be into a reality.  The trouble is, while most business owners can see the end goal, they have no realistic strategy in place …

If you’ve spent any time in the digital marketing world, you’ve heard about the power of content creation and “quality content.” But, like so many industry terms, you’ve probably heard that phrase so much it has become nearly meaningless. (In fact, we ourselves are guilty of using this term probably a bit too much.) So what exactly …

Once upon a time, every social media message was crafted and sent in real time. Blanket email blasts cluttered the inboxes of decision makers everywhere. And scheduling a blog post to publish was a foreign idea. But now, we have helpful tools to complete all of these tasks for us, often in a much more …

A picture is worth a thousand words, or so the saying goes. Visual content has long been a powerful factor in any digital marketing strategy. The right images have the potential to catch the eye of your customers, and really elevate your marketing to the next level. And with Google My Business, highlighting images that set …

Although content has been an important and growing part of any marketing strategy for years, it is often still overlooked, especially when it comes to sales. The relationship between sales and marketing has long been a complex, and often troubled, one. But in the search for alignment between these two departments, content (and inbound marketing!) …