Digital Marketing and Website Design | BizTraffic - Drive, Capture, Convert
Drive | Capture | Convert
As many businesses continue to grapple with upping their mobile marketing game, another player has stepped into the technological fray: wearable tech. While smart glasses, watches and wristbands haven’t taken off yet, some research suggests more people will start putting them on–and that means harnessing new opportunities to reach users. A Nielsen study says that …
In 2014, it is mind boggling how many companies still make certain online presence mistakes. You would think they’d know better by now, but they don’t. It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence. These 4 online …
Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile campaign is crucial to bringing in business on every device. Here’s …
This year, Latinos will surpass whites as the largest racial / ethnic group in California. According to the last U.S. Census stats, the Latino share of the U.S. population, currently at 17 percent, is expected to reach 31 percent by 2060. Although the recession had a negative effect on the Hispanic birthrate, those are still …
If you own a business that manufactures or sells computer products or consumer electronics, it’s expected your industry will spend $3.8 billion this year on mobile ads, according to a new eMarketer report and that will increase to $6.01 billion by 2018. As consumers spend more and more time on their smartphones and tablets, advertisers …
It’s not enough to conduct an extensive digital ad campaign to drive customers to your website. In a study conducted by comScore and UPS, customers say it takes an integrated buying experience to win brand loyalty. For example, shoppers want the freedom to purchase online and then pick up in-store, or buy online and return …