Wearable Tech: Marketing Trend For 2015?

As many businesses continue to grapple with upping their mobile marketing game, another player has stepped into the technological fray: wearable tech. While smart glasses, watches and wristbands haven't taken off yet, some research suggests more people will start putting them on--and that means harnessing new opportunities to reach users. A Nielsen study says that so far 70 percent of consumers are aware of wearables and about 15 percent of consumers currently use wearable tech. While that … [Read more...]

Fine Tuning Your Mobile Marketing Strategy

Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile campaign is crucial to bringing in business on every device. Here’s how you can better mobilize your strategy. Make your website mobile friendly The beauty of responsive web design is in its simplicity. By building a website … [Read more...]

The 4 Scariest Online Presence Mistakes Companies Make

In 2014 it is mind boggling how many companies still make certain online presence mistakes. You would think they'd know better by now, but they don't. It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence. These 4 online marketing mistakes should definitely send a horrified shudder down your spine, even if Halloween doesn't! 1. Paying For Links or Followers I cringe every time we … [Read more...]

Targeting the Hispanic Market

This year, Latinos will surpass whites as the largest racial/ethnic group in California. According to the last U.S. Census stats, the Latino share of the U.S. population, currently at 17 percent, is expected to reach 31 percent by 2060. Although the recession had a negative effect on the Hispanic birthrate, those are still hefty numbers not to be ignored—especially if your small business targets (or hopes to target) the Hispanic market. Here are some facts to help you with your marketing … [Read more...]

Is it Time to Buy Mobile Ads?

If you own a business that manufactures or sells computer products or consumer electronics, it’s expected your industry will spend $3.8 billion this year on mobile ads, according to a new eMarketer report and that will increase to $6.01 billion by 2018. As consumers spend more and more time on their smartphones and tablets, advertisers need to go where consumers are—and that means more mobile spending. What does that mean for your business? As with all marketing strategies, before investing … [Read more...]

5 Ways to Build Brand Loyalty

It’s not enough to conduct an extensive digital ad campaign to drive customers to your website. In a study conducted by comScore and UPS, customers say it takes an integrated buying experience to win brand loyalty. For example, shoppers want the freedom to purchase online and then pick up in-store, or buy online and return the item to a store. What else drives brand loyalty? In the same survey, shoppers say they expect different shipping options to choose from; 78 percent will pick the least … [Read more...]

Marketing to Mobile Moms

What do moms of young kids want more than anything? Solutions to their problems. These moms are time-pressed, often stressed and will spare no expense when it comes to purchasing products or services that help them get through (and make the most of) their children’s early years. Luckily, social media has been a panacea for these moms. They use the various social platforms to reach out to other moms for advice in general and for new product or services recommendations and reviews in … [Read more...]

Can QR Codes Help Grow Your Business?

How often do you see marketers using those funny, little pixelated black and white squares called QR (Quick Response) codes? Created in 1994 for the automotive industry to track the production process, the symbols were cleverly adopted by digital marketers to offer consumers more information about a business or a product by scanning the symbol with their smartphones. Now that 1.75 billion people worldwide use smartphones, QR code usage should be skyrocketing—at least theoretically. Whether or … [Read more...]

Content Marketing Trends for 2014

Content marketing was big in 2013 and will likely get even bigger in 2014. According to the Content Marketing Institute, (CMI) 90 percent of business-to-consumer marketers surveyed said they had used content marketing in their strategies. Marketers shared content through blogs (72 percent), e-newsletters (76 percent) and online videos (72 percent). So what can we look forward to in 2014? Here’s what’s trending for 2014 according to CMI: As more businesses become aware of the importance of … [Read more...]

Are You Playing Catch-Up with Your Holiday Marketing?

If you haven’t started planning your holiday marketing strategy yet, and are worried that you’re behind, you’re right. Take a look around and you’ll notice most businesses large and small have already initiated some kind of seasonal marketing plan. Most hiring managers who plan to hire seasonal help are doing so this month and, if Deloitte is right, this holiday season will see retail spending rise between 4 and 4.5 percent compared to last year. So where should you concentrate your holiday … [Read more...]