How Can Snapchat Help Your Brand?

Not sure if you should ignore the Snapchat phenom or jump on the bandwagon? The latest statistics estimate the hot social media app is gaining 10 million users per month, so the easy answer is—it’s time to jump on board. The hard question is, how? Although the popular photo messaging app allows you to share photos, record videos, text and drawings, the “messages” also disappear within a few seconds. So how does Snapchat help brands spread their messages? With so many new ways to reach … [Read more...]

Should You Outsource Your Social Media?

Emarketers know original content is their most important source of social content. But how will you find the time to write original content when you spend so much time just managing your social media presence? With all the social media platforms to post and respond to, it may be time to outsource your social media management—especially since new studies show Twitter users expect responses within an hour. Bigger companies have the advantage of being able to hire employees to solely concentrate … [Read more...]

Just What the World Needed: Another Blogging Platform

Content writers and bloggers are bashing their heads against the nearest wall as yet ANOTHER blogging platform begins to rear its ugly head. Seriously, do we really need another black hole to feed our content into? LinkedIn sure thinks so. Several users have been able to publish content directly to LinkedIn since 2012, but beginning in mid-May of this year, LinkedIn has begun allowing anyone to apply to publish content directly to LinkedIn. This means that instead of posting links to your … [Read more...]

Improving Customer Engagement

Customer engagement has always been the edge small business owners had over their large competitors, but thanks to technology, that edge may be slipping. Large companies know how to reach customers through tech tools such as live chat, customized emails and responding to social media quickly and efficiently. To make sure your business stays in the game, follow these customer engagement basics: Think about who you’re engaging: According to Gallup research, brand-sponsored social media … [Read more...]

What’s New in B2B Marketing?

To outsiders B2B seems like an easier sell than B2C. After all, businesses are on both sides of the table, so you should understand each other’s needs (unlike trying to figure out the fickle tastes of the nation’s consumers). The truth is, B2B marketers confront a whole different set of challenges, many of which are harder to deal with, such as more sophisticated buyers, higher stakes and a more complex sales process, which requires more knowledge. In a recent survey, a majority (70 percent) of … [Read more...]

New Twitter Profiles: Too Much Like Facebook?

Twitter has announced that starting May 28th all of it's users will be forced to begin using the new Twitter profile update. The new Twitter profile was used by several big celebrity names before average users began making the switch on April 22, if they choose to. The new look has gotten a lot of hate because of its close resemblance to the current Facebook profile. Tweeter's Hate Facebooking The trouble with Twitter reflecting Facebook’s layout is that most Twitter users have migrated away … [Read more...]

What’s New With Snapchat?

There's been a lot of buzz today about the new features coming out for Snapchat. For those of you who don't know, Snapchat is an app that allows you to send videos and images to your contact list. So what makes this different from regular text messaging? The image or video self destructs after a set amount of time. And whenever the receiver of your image chooses to take a screenshot, Snapchat lets you know. So What's New? Snapchat is targeting a larger audience in an attempt to reach more … [Read more...]

5 Ways to Build Brand Loyalty

It’s not enough to conduct an extensive digital ad campaign to drive customers to your website. In a study conducted by comScore and UPS, customers say it takes an integrated buying experience to win brand loyalty. For example, shoppers want the freedom to purchase online and then pick up in-store, or buy online and return the item to a store. What else drives brand loyalty? In the same survey, shoppers say they expect different shipping options to choose from; 78 percent will pick the least … [Read more...]