Biz Blog

man's face dealing with reputation management

Reputation Management: Monitoring the Good, the Bad, and the Ugly

According to market research firm Ipsos, 78 percent of Americans say that online reviews influence their purchases. So, for this reason alone, online reputation management is critical for your business. Sites such as Yelp, UrbanSpoon, and Yahoo! … More ->


Using Predictive Marketing to Grow Your Small Business

Wouldn’t it be great if you could predict the products and services your customers will want in the future? Of course that’s every business owner’s dream, and today, thanks to predictive marketing and analysis, we are edging closer to making that … More ->


How To Choose a Social Media Platform For Your Business

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and … More ->


Looks Count: LinkedIn Adds Header Images

Everyone is doing it, and now LinkedIn has joined the club. You can now (if you’re a paid user) add header images to your LinkedIn business profile. Although, that may not seem like a big deal, it can make a big difference to your business image. … More ->