BizTraffic Online Marketing Library

If you want to drive traffic to your business, you need to give your customers good directions. This is what NAP (name, address, and phone number) information is all about. Your customers need accurate contact information about your business in order to find you, and the NAP info provided in listing directories is where search engines get that information. Search engines like Google, Yahoo, and Bing pull information about your business from directories. Your business’s NAP information needs to b READ MORE --->

United has learned the hard way how many people are watching every move they make, with their most recent PR nightmare, but they're not alone. Plenty of companies have had issues with social media. Customer service and reputation management have changed dramatically in the age of social media, and businesses need to adapt their strategies accordingly. George Orwell could never have imagined the effects that the internet and social media would have on his idea of “Big Brother." Smartpho READ MORE --->

There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites. Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making conte READ MORE --->