BizTraffic Online Marketing Library

Google is constantly trying to improve user experience (UX). In the past, Google algorithm updates focused on how businesses could improve their content and SEO practices. Updates like Panda (which focused on improving the content websites provided), Penguin (which focused on link spam), and Pigeon (which improved local search results) all focused on behind the scenes improvements to Google’s algorithm. Lately, Google has decided to focus on the visible search results that provide relevant conte READ MORE --->

If your company isn’t running PPC ad campaigns, you’re missing out on a lot of potential business. With recent changes to their search engine results page (SERP), Google is allocating more and more space above the fold to PPC ads, snippets, and 3 packs. Proper use of PPC can make sure your business stays on top of the competition, literally! Check out our 7 must-know stats for making the most of your PPC marketing: READ MORE --->

When it comes to PPC, you want to get the most for your marketing dollar. Once you’ve got your ad copy written, your landing pages optimized, and your bids perfected, there’s still more you can do to make each ad campaign count. We’ve put together a list of 4 things you can do to maximize your ROI, convert more visitors to leads and customers, and make every click count for your PPC AdWords campaigns. READ MORE --->