BizTraffic Online Marketing Library

The average open rate for business' mailing lists is around 17%. That means that, on average, 83% of email marketing goes unopened! Why are open and click-through rates so low? Let's face it, writing compelling emails can be tough. You're usually sending something out just for the sake of keeping up appearances or to announce your new product or service that came out last week (too little, too late!). Meanwhile, your audience probably receives 10 other nearly identical emails each READ MORE --->

Black Friday has come and gone and now Cyber Monday is here. In today's digital age, online sales are making up a constantly growing proportion of business' sales. The convenience of shopping online coupled with the availability of deals everywhere (and the ability to compare prices in an instant!) means that consumers no longer need to stand in hour-long lines just to get a good price on their favorite items. Whether your business involves retail sales, business-to-business (B2B), or READ MORE --->

It's mid-November here in Dallas, which means that the weather is cooling off, the shops are all blaring Christmas music, and (most importantly!) families and friends everywhere are preparing for a Thanksgiving feast! Thanksgiving is a great opportunity for friends and family to get together and show appreciation for what they've got; however, an unprepared Thanksgiving can be fraught with chaotic commotion and panicked last-minute oven roasting. Make sure that you're treating you READ MORE --->