BizTraffic Online Marketing Library

Topic clusters are not a new concept in search engine optimization. For the past few years, Google and other search engines have developed algorithms to crawl and rank websites based on the network of related and interconnected pieces of content. Take your business into 2018 with a smart content strategy using topic clusters! Getting started with topic clusters for your business' blog can seem a bit daunting at first, particularly if your content creation process isn't quite streamline READ MORE --->

2018 is here! The holidays are have come and gone, which means that your business just finished competing with a deluge of holiday marketing emails from every other business out there. As you take stock of your business' 2017 holiday email marketing open and click-through rates, consider what you can improve on in the new year. With almost 50% of all holiday shopping taking place online, your business cannot afford to send out subpar emails! Check out these 5 essential tips from our marketi READ MORE --->

The average open rate for business' mailing lists is around 17%. That means that, on average, 83% of email marketing goes unopened! Why are open and click-through rates so low? Let's face it, writing compelling emails can be tough. You're usually sending something out just for the sake of keeping up appearances or to announce your new product or service that came out last week (too little, too late!). Meanwhile, your audience probably receives 10 other nearly identical emails each READ MORE --->