Biz Blog

socialmedia

Staying Positive on Social Media

“If you don’t have something nice to say, don’t say anything at all.” Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may … More ->

crm2

Getting Personal With CRM

Your customer service strategy needs to include more than a policy that “the customer is always right.” Instead of being reactive, your CRM (customer relationship management) strategy should be proactive, which includes constantly creating new ways … More ->

referral

Growing Your Referral Program

If you’ve taken the steps to manage your online reputation you’re already ahead of the game. Next on your list: making the most of your online referral program. According to the American Marketing Association satisfied customers who participate in a … More ->

yummies

Marketing to Yummies — Young Urban Males

Forget those aging Baby Boomers—and let other businesses market to fickle tweens: New research points to young urban males or “Yummies” as the hot market to target. This evolving cultural set wants to look good, buy luxury goods and carry … More ->