BizTraffic Online Marketing Library

If you’re in the business world, you’ve probably heard the term “SWOT analysis” before. It’s an acronym that stands for strengths, weaknesses, opportunities, and threats that’s used to consider all aspects of anything as large as an entire business to as small as a specific campaign. READ MORE --->

As buyer's habits continue to change and shift due to overwhelming amounts of information and research tools available at their fingertips, sales departments are having to evolve in order to keep up. While many marketing departments have embraced with open arms the inbound marketing methodology, few sales teams are adjusting their sales strategies to match.  READ MORE --->

If you've spent any time looking through the recent digital marketing hot topics, you're definitely aware of a strong movement towards more, and improved, visual content. But most of these studies, blog posts, articles, and so forth have focused on using visual content in marketing strategies to improve the visual appeal, or even more specifically, using visual content in your social media marketing to improve engagement. READ MORE --->