BizTraffic Online Marketing Library

Whether you’re a small business owner or an up-and-coming corporate executive, search engine optimization (SEO) should be a part of your marketing strategy. There are a variety of different SaaS (software-as-a-service) tools out there for SEO solutions, each of which purports to solve all of your problems; however, it’s important to find the right tools that fit your business' or clients’ SEO needs! We’ve tested Moz and Yext (the two most well known SaaS tools) and put them head to head so READ MORE --->

Doing business is tough, but that's why they call it "business," right? Whether you're just getting your feet off the ground or you've been around the block a few times, you're bound to have some hiccups with customer relations. We've posted before about what happy (and unhappy) customers can do for you business by leaving reviews on sites like Yelp. Getting good reviews (and avoiding negative ones) is only part of the reputation management puzzle, though. Toda READ MORE --->

It can happen to you. Whether you're using keyword stuffing to try to boost your search engine results page (SERP) ranking or just not adhering to interstitial ad guidelines, Google will find out! Google routinely updates their site-crawling algorithms to look for criteria that they can use to punish a website. Google's harsh punishment comes in the form of a lower ranking for your business' website in search results, which can mean less online presence for your business (and that READ MORE --->