BizTraffic Online Marketing Library

Moz did something right for once, and everyone is talking about it. Well, everyone in the SEO world is, at least. On May 3rd, Moz introduced a new keyword search tool to their product list, creatively titled “Keyword Explorer.” We took some time to explore what it had to offer, so you don’t have to! READ MORE --->

You've heard it before (and if you haven't you've probably been living under a marketing rock for the past few years): content is a valuable component of your marketing strategy. But content is more than just a marketing tool. Content marketing is also important for sales. The problem is that 65% of sales reps say they can't find content to send to prospects and 76% of content marketers forget about sales enablement.  READ MORE --->

In this day and age it is easy to get caught up in how many interactions you are having via the internet that you simply forget or ignore the importance of human interaction.  If you were asked whether you would want an inbound phone call or an inbound form fill as a lead for your B2B business, the answer would most likely be the phone call. But despite the fact that this is the case, B2B marketer's often focus their time and energy on producing form fills, and forget to promote inbound cal READ MORE --->