BizTraffic Online Marketing Library

Digital Marketing - Any marketing efforts carried out in a digital space (i.e. online). Above the Fold - Any website content that appears on screen before scrolling. Originally used in print media to refer to the front page of a newspaper that appeared above where the paper was folded. A/B Testing - The process of testing two different versions of something in order to compare analytics and determine the effectiveness of each version. Used to optimize an ad campaign, landing page, or any other a READ MORE --->